Media Relation And Communication

Media Relation And Communication – Mass media has become part of personal, organization, and part of human mankind living. Almost none of our activity which is not involving mass media in our life. Good relationship with media has became  an important soul in branding. Good relationship with media is not only for playing role as a “fireman” or as a solution only when the problem has occurred. Good relationship in media relations is has to be interlace and has to be maintain over and over everlasting. The expertise in media relation is determine the successful of the communication program which is will be carry out well as an individual as well as an organization. The event escalation which is done by mass media is can be assure can changed public perception as what media expected. The tendency/ indication today, some of media is no longer playing good role as a reality delivery not as a reality creator.

 

MATERI:

 1.The Nature of Media

• How to understand the category and media characteristic
• on this session, participants will understand about every category and media characteristic in Indonesia, such as :
  • How media work
  • The Deadline of each media (newspaper, TV, Radio, Magazine/tabloid and Internet)
  • The nature/ characteristic of newspaper, TV, Radio, Magazine/tabloid and Internet)
• Media Control  (ownership Vs Control of Media)
• On this session, participants will understand about every category and media characteristic in Indonesia, such as :
  • Conceiving the media ownership and it influence toward of the organization (media user)
  • Media owner intervention (Management) toward of media independency

2.Why Media Relations
3.Media Relation Definition

• The definition of media Relation, between fact and theory
• Media relations type

• How media works
  • The things to be prepared by Journalist before the interview
  • The question to be asked to resource person/ informant by Journalist
  • The journalist tendency in finding news and what media pursuit to journalists

• Understanding journalist pursuit and behavior

• The things to be prepared by Journalist before the interview
• The question to be asked to resource person/ informant by Journalist
• The journalist tendency in finding news and what media pursuit to journalists

 4.Crisis Communications Team

• Crisis Team Handle Formation
  • Team Formation process
  • Component and Job Descriptions in Crisis Team
  • Assignment and spokesperson debriefing
• Writing Press Statement
  • Press statement composing technique
  • Press statement evaluation composing
  • Press statement distribution

 5.Handling Press Release

• Key Message assignment
• Press release composing
• Press release distribution

1.  Media Interview

• Interview Preparation
  • Understanding characteristic and media type
  • Understanding media pursuit and behaviour
  • Understanding media relation form, news value, and news source to journalist

2.  Trick/ technique facing the journalist

• How to avoid media entrapment
• The answer to avoid
• The answer to give berikan
• How to give the good answer

3.  Media Interview Technique

• Television
• Print (Newspaper, Magazine, News Online, etc)
• Radio

 

INSTRUKTUR:

Drs. Bambang Darmadi, MM and Tim

 

METODE:

Kegiatan pelatihan dirancang agar peserta dapat memahami secara komprehensif materi yang disampaikan, sehingga dapat dimplementasikan secara aplikatif dalam dunia kerja. Adapun metode yang digunakan adalah:

1. Presentation
2. Discuss
3. Case Study
4. Evaluation

 

PESERTA:

• Humas, Public Relations, Corporate Communications, Corporate Secretary.
• Chairman , Manager dan staf  (from all unit/division/and parts) that in daily routine involed with media/public

 

FASILITAS:

1. Training Hand Out
2. Digital Material
3. Certificate
4. Exclusive Souvenir
5. Qualified Bag
6. Training Photo
7. Training room with full AC facilities and multimedia
8. Once lunch and twice coffee break every day of training
9. Qualified Instructor

 

Jadwal Pelatihan 2024

JAN - FEB	MAR - APR	MEI - JUN	JUL - AGST	SEP - OKT	NOV - DES
2 - 4 Jan	5 - 7 Mar	1 - 3 Mei	2 - 4 Jul	5 - 7 Sept	5 - 6 Nov
9 - 11 Jan	12 - 14Mar	7 - 9 Mei	9 - 11 Jul	12 - 14 Sept	12 - 13 Nov
17 - 19 Jan	19 - 21 Mar	14 - 16 Mei	16 - 18 Jul	19 - 21 Sept	19 - 20 Nov
23 - 25 Jan	26 - 28 Mar	21 - 23 Mei	23 - 25 Jul	27 - 28 Sept	26 - 27 Nov
30 Jan - 1 Feb	2 - 4 Apr	28 - 30 Mei	30 Jul - 1 Agst	3 - 5 Okt	3 - 4 Des
6 - 8 Feb	16 - 18 Apr	4 - 6 Jun	6 - 8 Agst	10 - 12 Okt	10 - 11 Des
13 - 15 Feb	23 - 25 Apr	11 - 13 Jun	13 - 15 Agst	15 - 16 Okt	17 - 18 Des
20 - 22 Feb		18 - 20 Jun	27 - 29 Agst	24 - 26 Okt	23 - 24 Des
27 - 29 Feb		25 - 27 Jun	29 - 31 Agst	29 - 30 Okt

Waktu dan tempat:

Pukul 08.30 – 16.00 WIB

Hotel Berbintang di Yogyakarta

Request for Training Venue: Semarang, Solo, Bandung, Jakarta, Balikpapan, Surabaya, Jogja, Lombok, Malang, Makassar and Batam

In House Training Depend on request